A marketplace is a location where goods and services are exchanged. The traditional market square is a city square where traders set up stalls and buyers browse the merchandise. Now retail goods are generally sold in a number of different establishments. Convenience Stores, specialty stores, department stores, supermarkets & hypermarkets, discount stores, multichannel stores are some models used by the retail industry to provide goods to end customers.

Retail goods are generally sold in a number of different establishments. Retailers can be classified by a retail store strategy mix, which is an integrated combination of hours, location, assortment, service, advertising, and prices, etc. Retail establishments typically classified into the following sectors.

Supermarkets and hypermarkets are retail establishments that were primarily involved with selling food. Many supermarkets carry other household products as well.

Convenience Stores

Small stores that sell a variety of products, such as newspapers, magazines, candy, soft drinks, tobacco products, and lottery tickets. Convenience Store is generally a well situated, food-oriented store with a long operating house and a limited number of items. These stores are usually located in urban neighborhoods or along busy roads. Convenience stores are often open longer hours than other types of retail establishments, making them convenient for customers. However, prices are often higher than in other types of stores. Consumers use a convenience store; to fill in items such as bread, milk, eggs, and candy, etc.

Specialty Stores

Specialty stores are the retail establishments that specialize in the selling of a single type or specific range of merchandise and related items. These establishments typically concentrate their efforts on selling a single type or very limited range of merchandise. They concentrate on the sale of a single line of products or services, such as Audio equipment, Jewelry, Beauty and Health Care, Clothing, Musical Instruments, Sewing Shops, and party supply stores.